Social Media People: Wake up!

If you are like me in any way, you are constantly on your computer, phone or even stealing your friend's phone to get a quick blurb in on your social networks. It becomes an addiction, and HELLO people, a new way to communicate.

However, I want to stress that it's not just about posting. There's much more to social media than that. It's about the engagement, the content, the origionality, authenticity, trustworthiness and oh, did I say content?

Content is what is going to get your viewers invovlved. Wether it's from YouTube through video engagement or from talking about a new breakfast meal that is easy, fun and your kids will love before going to school, which appeals to moms across the United States. Hence, it can ALL be relevant.

So I say "Wake up!" to all the "social media gurus" that simply utilize one network over another...Twitter especially. I encourage you to expand your horizons, think outside of the Twitter craze (which will implode in T minus a few months), Facebook craze, whatever, and think broadly. Think of exactly WHERE social media is going and where it's been. Start thinking of how you can incorporate social media into both your personal and professional lives? What can you do to grow your network? What exactly IS your network?

These are simple questions that the social media guru and user should know. If you don't - WAKE UP! Drink some coffee (may I recommend Starbucks Extra Bold) and start doing your homework. Now is the time to act!

The point: It's always better to be an early adopter than a laggard.

Geolocation

An interesting article from the NY Times was nothing short of "on target" for the upcoming Twitter craze. It seems that because Twitter is SO overconsumed by tweets about subjects from Ft. Hood to the latest television episode, these tweets are becoming too jumbled. As I had predicted...

Twitter will possibly start it's own geolocation which will allow for more targeted conversations, just enough to sift through the ads and promotions. The interesting concept of geolcation, from Cohen's perspective, is that it will "have the potential to make the Internet suddenly relevant to society as it is lived, not just relevant to what happens online"(NYT, 2009).

The element of too much information, too little privacy and just too much public is becoming the sole issue here. What to do next... To put it simply, the new private is the new public.