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Hey everyone! I'm the Social Media Specialist at BGH Studios in Dayton, Ohio. I specialize in development, strategy, implementation and measurement of many types of social media campaigns.

Thursday, November 5, 2009

Gurus

Today I read an interesting article that did nothing shy of bastardize those in social media that are 25 years old. Really, I’m not shocked. I’m not surprised that each week articles from self-proclaimed social media gurus pop up and give an already heard rant on why those in social media should not be 25 years old. My question is why? Those that are now 25 grew up on computers (I had my own computer at the age 6), were along for the ride of explosive pop culture, saw the Internet grow and have the fastest fingers on the mobile phone front. Many explanations from these media gurus are that those that are 25 do not have the experience or the tact to begin to deal with the marketing and public relations tasks that arise in every day business and personal life. Again, is this the only reason? Yes, those that are 25 may not have the 20+ years of experience that some media gurus have, but when it comes to this new and remarkable phenomenon, many 25 to 50 year olds agree that social media should be integrated into the standard marketing mix of tomorrow. When will this stop? Wll it end when those of us that are 25 start ranting about those that grew up participating in mobile technology since the age of 6? It brings up interesting questions that not only hit the social media front, but also the generational divide. Well see…

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